Professional Brands
Our range of professional brands is designed to meet all the needs of salon professionals. Continuous testing on models ensures our products deliver high performance, safe results and the utmost creativity.
We help hairdressers build their professional skills, providing training courses, exclusive protocols and technical consultancy services so they can grow into “beauty entrepreneurs”.
Our brands
The brand of professional hair products which, since 1983, has combined Italian creativity and a complete and functional product range with formulas that are effective and easy to use in the salon.
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NYCE, New York Cosmetic Experience, is the brainchild of an international team of professionals inspired by a passion for beauty, wellbeing and salon growth.
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A range of professional products containing natural plant ingredients that are selected to deliver only the best results. Purity and cosmetic effect work in sync to treat, brighten and respect hair.
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FreeColor is a complete range of products that embraces the “Vitaminic Philosophy”, where vitamins, functional molecules, nature and technology all work together.
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The merger violet and pink was born NATURAL PINK COLOR, expression of elegance and refinement typical of the ITALIAN MOOD.
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A huge products collection from hair coloration to hair care, minimal design and essential style.
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